The Tribes We Lead, by Seth Godin
Seth Godin is an international best-selling author and the founder of Yoyodyne and Squidoo. He’s been inducted into the Direct Marketing Hall of Fame. “The Tribes We Lead” discusses how online marketing has not only changed but also ended mass marketing. He points to a new way that people are now interacting that harks back to the tribe mentality. The idea of tribes revolves around shared values and ideas, and opens up new avenues for people to lead and create change.
How to Build a Business That Lasts 100 Years, by Martin Reeves
Building a successful business is hard. Building a business that lasts is another story altogether. So many factors come into play that can slowly erode your small business venture. Strategist Martin Reeves draws an unusual and enlightening parallel to our own immune system when describing how to build a business that is resilient in the face of constant change. Reeves has a leadership position with a global business strategy company and has years of strategic experience working with some of the world’s most successful brands.
What Consumers Want, by Joseph Pine
Joseph Pine is a veteran consultant to both entrepreneurs and executives. His teaching philosophy revolves around the fact that although consumers seek authenticity from the things they purchase, achieving this goal is difficult in a world where everything is mass-produced. Pine tells us how some companies are using authenticity to set them apart and appeal to the desire of their customers.
The Single Biggest Reason Why Startups Succeed, by Bill Gross
Why do some startups succeed? Great question when you’re looking to get a business off the ground or grow. Bill Gross is an entrepreneur who has started and incubated several successful businesses. This TED Talk breaks down a range of data from hundreds of companies and ranks each company on five key factors. Within those five factors, Gross points to one that stands out among all others.
Two Reasons Companies Fail — and How to Avoid Them, by Knut Haanaes
Now that we know why some startups succeed, it’s equally important to look at why some companies fail. Beyond the two reasons alluded to in the title of this TED Talk, Haanaes talks about how important it is to innovate, and how companies can help avoid failure by striking a balance between innovation and using the strategies and practices that we already know. Of course, Haanaes also identifies two strategy traps that can lead to failure and how to avoid them. Knut Haanaes is a senior advisor at the Boston Consulting Group (BCG) in Geneva, Switzerland. BCG is one of the world’s most renowned business consultancy firms.
How We Can Find Ourselves in Data, by Giorgia Lupi
Data rules in business and marketing today. Data helps companies identify product trends, user behaviors, marketing tool measurements, and much more. As a small business owner, you may not gravitate toward data due to its perceived mundane nature. Giorgia Lupi wants us to look at data in a different way, however. In this TED Talk, Lupi talks about how we can bring personality to data. She discusses how we can turn this abstract tool into something that can be seen and felt. Giorgia Lupi is the co-founder of Accurat, a data-driven design firm with offices in Milan and New York.